Privacy Policy

Name: News Malaysia Express
Address: 42 Fleet Street, City of London, London EC4Y 1AY, United Kingdom
Telephone: +44 20 7946 0958

Last Updated: December 2024

This Privacy Policy explains how News Malaysia Express Media Ltd collects, uses, and protects your personal information when you use our services.

Information We Collect

Personal Information

We collect information that you provide directly to us when using our news platform, including:

Account Information: Name, email address, and preferences when you create an account or subscribe to our newsletters
User-Generated Content: Comments, user profiles, and any content you submit through our platform
Communication Data: Information you provide when contacting our support team or participating in surveys
Newsletter Subscriptions: Email addresses and subscription preferences for our news updates

Automatically Collected Information

When you access our news platform, we automatically collect certain information to improve your experience:

Device Information: Browser type, operating system, device identifiers, and IP addresses
Usage Data: Pages viewed, articles read, time spent on site, click patterns, and navigation paths
Location Information: General location (city/region level) for content personalization
Technical Data: Log files, cookies, and similar technologies that track your interactions with our platform

Third-Party Information

We may receive information about you from third parties to enhance your experience:

Social Media: Information from social media platforms when you share content or connect accounts
Analytics Partners: Aggregated usage statistics and demographic data from analytics services
Advertising Partners: Information about your interests and browsing behavior for relevant content delivery

How We Use Your Information

News Malaysia Express Media Ltd uses the collected information for several important purposes related to our news services:

Content Delivery

Personalized news content based on your interests
Recommended articles and trending topics
Customized homepage layouts and content organization
Breaking news alerts tailored to your preferences

Platform Services

Account management and user authentication
Newsletter delivery and subscription management
User comments and community participation
Platform functionality and feature optimization

Analytics and Improvement

Platform usage analysis for service improvement
Content performance tracking and optimization
User behavior patterns for feature development
A/B testing and platform enhancement

Communications

Administrative notifications about platform changes
Customer support responses and communications
Newsletter subscriptions and editorial updates
Important service announcements and updates

Advertising and Marketing

We may use your information to deliver relevant advertisements and promotional content that matches your interests. This includes contextual advertising based on content you're viewing and personalized recommendations based on your reading history and preferences.

Cookie Policy

News Malaysia Express Media Ltd uses cookies and similar technologies to enhance your browsing experience and provide personalized content. Here's how we use these technologies:

Essential Cookies

These cookies are necessary for our website to function properly and cannot be disabled:

Session Management: Maintain your login state and browsing session across page views
Security Features: Protect against fraudulent activities and maintain platform security
Platform Functionality: Enable core features like comment posting and account management
Load Balancing: Distribute traffic efficiently across our servers for optimal performance

Analytics Cookies

These cookies help us understand how you use our news platform so we can improve your experience:

Usage Patterns: Track which articles and sections are most popular
Performance Monitoring: Identify technical issues and optimize loading times
Content Analysis: Understand reading patterns to improve content organization
Platform Analytics: Aggregate data to enhance overall service quality

Advertising Cookies

These cookies enable personalized advertising and content recommendations:

Interest Tracking: Build profiles based on your reading preferences and interests
Personalized Content: Recommend articles and news stories that match your interests
Advertising Relevance: Deliver advertisements that are relevant to your browsing behavior
Third-Party Analytics: Work with advertising partners to measure ad performance and reach

Managing Your Cookie Preferences

You have several options to control how we use cookies on your device:

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can:

Accept all cookies and similar technologies
Block third-party cookies while allowing essential ones
Block all cookies (though this may affect platform functionality)
Delete existing cookies and similar data

Platform Preferences

You can also manage your privacy preferences directly on our platform by accessing your account settings. This allows you to opt out of certain data collection practices while maintaining full access to our news services.

Third-Party Services

News Malaysia Express Media Ltd works with trusted third-party partners to enhance our news services and provide you with a better browsing experience.

Analytics Partners

We partner with leading analytics services to understand how our news platform is used and identify opportunities for improvement:

Google Analytics: Website usage tracking and performance analysis
Adobe Analytics: Detailed user behavior analysis and content performance metrics
Mixpanel: User journey tracking and platform feature analysis

These partners help us understand content engagement patterns and optimize the user experience across different devices and browsers.

Advertising Networks

To support our free news platform, we partner with advertising networks that help deliver relevant advertisements:

Google Ad Manager: Contextual advertising based on content you're reading
Facebook Audience Network: Personalized ads based on general interest categories
Taboola: Content recommendations and sponsored content delivery
Outbrain: Native advertising and content discovery services

These advertising partners use aggregated data to show relevant ads without directly identifying individual users.

Infrastructure Partners

We use trusted infrastructure providers to ensure our news platform is reliable and performs well:

CDN Services: Content delivery networks to optimize loading speeds globally
Cloud Hosting: Scalable cloud infrastructure for consistent performance
Security Services: DDoS protection and fraud prevention technologies
Performance Monitoring: Real-time platform monitoring and optimization

These infrastructure partners help maintain platform uptime and security while optimizing the user experience.

Social Media Platforms

When you choose to share our content on social media platforms or connect your social accounts:

Facebook: Social sharing buttons and login integration
Twitter/X: Content sharing and engagement tracking
LinkedIn: Professional content sharing capabilities
WhatsApp: Article sharing through messaging platforms

These integrations allow for seamless content sharing while respecting your privacy preferences.

Third-Party Data Practices

While we carefully select our third-party partners, each partner operates under their own privacy policies and data handling practices. We encourage you to review the privacy policies of any third-party services you interact with through our platform. News Malaysia Express Media Ltd is not responsible for the data handling practices of third-party services beyond our direct partnerships.

Your Rights and Choices

News Malaysia Express Media Ltd is committed to protecting your privacy and giving you control over your personal information. Under applicable data protection laws, you have the following rights:

Access Rights

You have the right to request access to the personal information we hold about you, including:

Information we have collected about your usage of our news platform
Data from your account and communication history with us
Information shared with our advertising and analytics partners
Details about how we use your information for personalization

Correction and Portability

You can request that we:

Correct any inaccurate personal information we hold about you
Update outdated information in your account
Export your personal data in a portable format
Transfer your data to another service provider where technically feasible

Deletion and Restriction

You have the right to request:

Deletion of your personal information ("right to be forgotten")
Restriction of processing in certain circumstances
Objection to processing for direct marketing purposes
Objection to processing based on legitimate interests

Communication Preferences

You can control how we communicate with you by:

Opting out of newsletter subscriptions and promotional emails
Managing push notification preferences through your browser settings
Controlling personalized content recommendations
Managing advertising preferences and interest-based content

Managing Your Privacy Preferences

You can manage most of your privacy preferences directly through your account settings on our platform:

Account Settings: Update personal information, subscription preferences, and communication choices
Privacy Dashboard: View and control how we use your data for personalization and recommendations
Cookie Management: Adjust cookie preferences and manage third-party integrations
Content Preferences: Control personalization levels and content filtering options

Data Retention

We retain your personal information only as long as necessary for the purposes outlined in this privacy policy:

Account Information: Retained while your account is active and for a reasonable period after account closure
Usage Data: Anonymized and aggregated for analytical purposes for up to 24 months
Communication Records: Kept for customer service and legal compliance purposes
Legal Requirements: Some data may be retained longer to comply with legal obligations

When you delete your account, most personal information will be removed within 30 days, though some aggregated and anonymized data may be retained for analytical purposes.

Data Security and Protection

News Malaysia Express Media Ltd takes the security of your personal information seriously and implements comprehensive measures to protect your data:

Technical Safeguards

Encryption: All data transmitted between your device and our servers is encrypted using industry-standard SSL/TLS protocols
Access Controls: Strict access controls limit who can view your personal information to authorized personnel only
Secure Infrastructure: Our servers and infrastructure are protected by enterprise-level security measures and regular security audits
Data Backup: Regular automated backups ensure your information is protected against data loss

Operational Security

Staff Training: All employees receive regular training on data protection and privacy best practices
Incident Response: We have established procedures for responding to potential security incidents
Third-Party Audits: Regular security assessments by independent cybersecurity firms
Compliance Monitoring: Continuous monitoring of our data handling practices against legal requirements

Data Breach Response

In the unlikely event of a data breach affecting your personal information, we have established protocols to:

Investigate and contain the breach immediately
Notify affected users within 72 hours of discovery
Report to relevant authorities as required by law
Provide clear information about what happened and what steps we're taking
Offer guidance on how users can protect themselves

International Data Transfers

Your personal information may be processed and stored in countries other than where you live. We ensure that any international transfers of your data comply with applicable data protection laws and are protected by appropriate safeguards, including standard contractual clauses and adequacy decisions where applicable.

Legal Compliance and Updates

News Malaysia Express Media Ltd is committed to compliance with applicable data protection and privacy laws. This privacy policy is designed to meet the requirements of various international privacy regulations:

Regulatory Compliance

Our privacy practices comply with key international privacy regulations:

GDPR (EU): European Union General Data Protection Regulation compliance for users in the European Union
CCPA (California): California Consumer Privacy Act compliance for users in California
LGPD (Brazil): Brazilian General Data Protection Law compliance
PDPA (Singapore): Singapore Personal Data Protection Act compliance
Other Regional Laws: Compliance with applicable local privacy regulations worldwide

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes:

We will notify you by email if you have a registered account with us
We will display a prominent notice on our website for all visitors
We will update the "Last Updated" date at the top of this policy
We will provide a summary of significant changes where applicable

We encourage you to review this privacy policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes indicates your acceptance of the updated policy.

Policy History

This privacy policy was first published and has been updated periodically to ensure compliance with evolving privacy laws and our business practices. We maintain records of significant changes and their effective dates.